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Come Meet Our


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Alice Sok

Co - Founder

Alice is the Chairwoman of Asia Auto Showroom and Service Centre; one of Cambodia's Top 3 privately owned premium automotive one-stop solution centres. She has also developed an extensive global network of automotive spare part suppliers after 20-years in the industry.   

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Tommy Sim

Co - Founder & Adviser

Tommy is the Chairman and CEO of Central Luck Holding Limited and President of YPO Cambodia. He has built a portfolio of  successful businesses from multiple industries such as pharmaceutical, tax & accounting, car workshops, financial services, real estate and much more. 


Kimsrun Chhun

Co - Founder & Adviser

Kimsrun is the Founder and Chairman of Kimsrun Premium Auto and CKS Premium Auto. Since 1998, he has been the biggest luxury and super car importer and distributor, so much so that he influenced the trend of owning luxury cars in Cambodia. He is also the Chairman of Cambodia Auto Dealers' Association.

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Herfried Hasenoehrl

Chair of Advisory Board

Herfried has held senior roles in MNCs and SMEs in both South Asia and Europe and spearheaded market entry into emerging markets for MNCs like BMW Group and Rolls-Royce Motorcars. With 20+years in the automotive and luxury goods industries, he is COO of a Vietnamese luxury goods company and serves on Iron Capital’s Board as advisor for Strategy, Group development and Corporate Governance & Compliance.

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