Come Meet Our
FOUNDING TEAM
Richard Seang
Co - Founder
Richard is a full-time member and Chapter Family Officer of YPO. He has 20-years experience dealing with luxury and exotic cars both domestically and internationally. He is well experienced in establishing ISO-standard car workshops in Phnom Penh city.
Alice Sok
Co - Founder
Alice is the Chairwoman of Asia Auto Showroom and Service Centre; one of Cambodia's Top 3 privately owned premium automotive one-stop solution centres. She has also developed an extensive global network of automotive spare part suppliers after 20-years in the industry.
Tommy Sim
Co - Founder & Adviser
Tommy is the Chairman and CEO of Central Luck Holding Limited and President of YPO Cambodia. He has built a portfolio of successful businesses from multiple industries such as pharmaceutical, tax & accounting, car workshops, financial services, real estate and much more.
Kimsrun Chhun
Co - Founder & Adviser
Kimsrun is the Founder and Chairman of Kimsrun Premium Auto and CKS Premium Auto. Since 1998, he has been the biggest luxury and super car importer and distributor, so much so that he influenced the trend of owning luxury cars in Cambodia. He is also the Chairman of Cambodia Auto Dealers' Association.
Herfried Hasenoehrl
Chair of Advisory Board
Herfried has held senior roles in MNCs and SMEs in both South Asia and Europe and spearheaded market entry into emerging markets for MNCs like BMW Group and Rolls-Royce Motorcars. With 20+years in the automotive and luxury goods industries, he is COO of a Vietnamese luxury goods company and serves on Iron Capital’s Board as advisor for Strategy, Group development and Corporate Governance & Compliance.